Introduction: Don’t Just Post. Audit and Improve.
If you are posting regularly on Instagram, TikTok, LinkedIn, or X (Twitter) but wondering why your results remain flat, you are not alone. Many small businesses focus on producing content but rarely stop to review what is actually working.
That’s like running adverts without ever checking the performance report. A quick social media audit changes everything.
This guide will show you how to run a structured audit in under 60 minutes using free tools and real data—so you can stop guessing and start growing.
What Is a Social Media Audit?
A social media audit is a systematic review of your accounts and content. It helps you:
- Identify what is performing well.
- Highlight what is underperforming.
- Refine your strategy with evidence.
- Align your posts with your broader business goals.
The outcome? You’ll know what to do more of, what to cut, and where to focus your efforts.
What You’ll Need Before You Begin
- Your smartphone or laptop.
- Access to all your social media accounts.
- Google Sheets or Excel for tracking.
- One uninterrupted hour.
- Optional: tools such as Metricool, Buffer, Meta Business Suite, or Later.
Step 1: List All Your Social Accounts (10 minutes)
Start by making a table with:
- Platform name.
- Handle/URL.
- Number of followers.
- Dates of your last 10 posts.
- Last login or activity.
- Any duplicate or inactive accounts.
Goal: Ensure branding consistency and confirm that all accounts are active and up to date.
Step 2: Review Your Profile Setups (10 minutes)
Check each account for:
- Profile photo: clear, consistent branding.
- Bio: what you do, who you serve, where you are based.
- Link in bio: directs to an optimised landing page.
- Contact details: email or phone clearly listed.
- Call to action: e.g. “Book now”, “Learn more”, or “DM us”.
Tip: Use a tool such as Linktree, Stan.store, or your own landing page to centralise links.
Step 3: Analyse Recent Performance (15 minutes)
Review your last 10 posts on each platform. Track:
- Reach and impressions.
- Likes, comments, shares, saves.
- Click-throughs to your website or offers.
Tools:
- Meta Business Suite for Instagram and Facebook.
- LinkedIn Analytics (Company Page).
- TikTok Pro.
- Twitter/X Analytics.
Goal: Spot what drives engagement and what doesn’t.
Step 4: Audit Your Content Mix (10 minutes)
Check if your posts are balanced across these categories:
- Educational (tips, tutorials, guides).
- Entertaining (trends, humour, behind-the-scenes).
- Promotional (offers, services).
- Engagement-based (polls, questions, quizzes).
- Social proof (reviews, testimonials, case studies).
Fix imbalance: Aim for the 80/20 rule—80% value-driven, 20% promotional.
Step 5: Assess Your Engagement Strategy (10 minutes)
Posting is not enough. Engagement matters. Ask yourself:
- Do you reply promptly to comments and DMs?
- Do you comment on posts by others in your niche?
- Are you using interactive features such as polls or stories?
- Do your captions include strong calls-to-action?
Tip: Schedule 10 minutes daily for active engagement—it builds both trust and reach.
Step 6: Set Three Quick Improvement Goals (5 minutes)
Examples might include:
- Posting three Reels per week instead of static images.
- Updating all bios to include your location and contact details.
- Replying to every comment within 12 hours.
- Moving from random posting to a content calendar.
Write them down and give each a clear deadline.
Final Thought: It’s Not About Perfection. It’s About Progress.
A social media audit does not need to be exhaustive. By spending just one hour reviewing your platforms, you can make clear, evidence-based improvements. Every audit helps you refine your approach and get closer to the results you want.
Want Hydeas Technology to run a complete social media audit for your brand? Our team will provide a full report with actionable recommendations—free of charge. Get in touch today