Marketing Automation & AI Systems Specialist

About Hydeas Technology Ltd

Hydeas Technology Ltd is a rapidly growing technology and digital-solutions company headquartered in Victoria Island, Lagos, with offices in Cambridge, United Kingdom.

We design intelligent systems that help businesses grow through visibility, automation, and data-driven marketing.

Our work spans web development, digital marketing, AI-driven business systems, training, and event management. We’re now expanding our automation capability to deliver smarter workflows, seamless client reporting, and measurable results for SMEs and corporate clients.

Role Overview

We are seeking a highly experienced and technically competent Marketing Automation & AI Systems Specialist to lead the design, development, and optimisation of advanced no-code and AI-powered workflows across the organisation.

The successful candidate will connect multiple digital tools, from CRMs and analytics to OpenAI and social APIs — creating automations that save time, generate insights, and deliver real business impact.

This is a strategic, hands-on role for someone who thrives at the intersection of marketing technology, automation, and artificial intelligence.

Key Responsibilities

• Design, build, and maintain automation scenarios in Make (Integromat) and Zapier, integrating Google Workspace, CRM, and AI platforms.
• Configure and manage API integrations (Google, Meta Graph, PageSpeed, OpenAI, Ubersuggest, etc.) for marketing and reporting workflows.
• Develop and optimise AI-powered workflows that interpret data and generate client-ready reports.
• Automate the production of branded Google Docs / PDF reports, lead follow-up emails, and CRM updates.
• Collaborate with the web and marketing teams to enhance campaign performance through smart automation.
• Implement analytics and dashboards for monitoring system performance and client engagement.
• Document all workflows, maintain clear SOPs, and train internal team members on using and extending automation systems.
• Ensure data accuracy, compliance, and security across all integrations.

Requirements & Qualifications

• Minimum 3–5 years of proven experience in automation, marketing operations, or AI-workflow engineering.
• Advanced proficiency in Make (Integromat), Zapier, or similar no-code platforms.
• Strong understanding of API architecture (REST, JSON, authentication tokens, error handling).
• Demonstrable experience integrating OpenAI GPT models, Google APIs, and social-media APIs.
• Working knowledge of CRM systems (HubSpot, Zoho, or equivalent).
• Ability to read API documentation and translate business requirements into functional workflows.
• Solid grasp of digital marketing fundamentals — SEO, social media analytics, web performance metrics.
• Excellent problem-solving, documentation, and communication skills.
• High attention to detail and commitment to secure, reliable automation.

Desirable

• Certifications in Make (Integromat), Zapier Expert, or HubSpot Marketing Automation.
• Background in data analytics, marketing technology, or computer science.
• Familiarity with Google Cloud, Airtable, or Notion automation.
• Experience training teams or leading small automation projects.

Personal Attributes

• Analytical and detail-driven, yet commercially minded.
• Proactive, reliable, and self-directed.
• Strong sense of ownership and accountability.
• Passionate about innovation, AI, and process improvement.
• Capable of translating technical complexity into business value.

Remuneration

• Competitive salary:  (depending on experience).
• Performance-based bonuses for automation efficiency and innovation.
• Continuous learning and certification opportunities.
• Future leadership pathway to Head of Automation / AI Systems Director.